The Unofficial Fan Website.

Many call Seth Godin a mastermind when it comes to marketing. His blogs and ebooks are incredibly popular, and he is the author of ten international bestselling books. The Dip and Meatball Sundae are two of his latest titles.

Another of his books, entitled Permission Marketing, was an Amazon.com top 100 bestseller for a year, a Fortune Best Business Book and it spent four months on the Business Week bestseller list. The book also spent time on the New York Timesbusiness book bestseller list.

The theory behind Godin’s book is threefold. First, he claims that television advertising has lost its hold on the American public. Thus, marketers can no longer command the attention of consumers as quickly and easily as they used to in the United States.

The next tenant of his philosophy states that, since consumers now have more options and power in the modern marketplace, they must be shown more respect. Junk mail, spam and downright lies just won’t fly in the modern American market.

The third part of his vision asserts that the only way to make an idea catch on is for that idea to be truly remarkable. He created the phrase “purple cow” for any remarkable product that truly stands out in the marketplace. Consequently, the Sunnyvale campus of Yahoo! erected a purple cow in its lobby to show support for Godin’s theory. It also symbolizes their belief in the remarkable qualities of their company.

His latest book, Purple Cow, discusses the ways in which companies can transform themselves and become remarkable in their field. It was both a New York Times and Wall Street Journalbestseller.

Godin is also an accomplished ebook author. According to Godin’s website, “Unleashing the Ideavirus is the most popular ebook ever written.” More than one million people downloaded book online. It was featured in USA Today, The New York Times, The Industry Standard and Wired Online. Unleashing the Ideavirus was fourth on the Amazon Japan bestseller list, and it reached number five in America.

The Big Red Fez, another of Godin’s ebooks, was about web design. It became the number one ebook worldwide on Amazon for nearly one full year. It was then published in paperback in 2002. The Miami Herald called it one of the best business books of the year.

Godin is also a gifted and popular public speaker. He was recently chosen as one of 21 “Speakers for the Next Century” by Successful Meetings. He travels the world, teaching and entertaining audiences with his marketing insights.

Godin was founder and CEO of Yoyodyne, an interactive direct marketing company which Yahoo! acquired in late 1998.

Godin received his MBA from Stanford University. He has been called “The Ultimate Entrepreneur for the Information Age” by Business Week. Godin and his wife Helene live in Westchester County, New York.